Mariya Nurislamova first produced her mark being a serial entrepreneur within the attractiveness-tech Area. In 2014, she co‑Established Scentbird, a fragrance‑subscription service pitched as being the “Netflix for perfumes.” The platform quickly scaled to more than 700,000 month-to-month subscribers inside the U.S. and Canada, providing use of 800+ designer scents.

Under her Management, Scentbird lifted over $25 million in enterprise cash, participated in Y Combinator, and have become profitable by 2019, building once-a-year income north of $one hundred million with development of 45–fifty% year-above-calendar year. Her guidance—to "commence smaller and in no way surrender"—has resonated with lots of emerging business people.

But commencing all around 2018, Mariya introduced a parallel facet to her persona: spiritual teacher, intuitive, channel, artist, and author. Launching the YouTube channel “This can be Mariya”, she often provides guided meditations, Electricity‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has grown to ~102,000 subscribers and 1,two hundred+ video clips, together with her broader presence throughout TikTok, Instagram, Spotify, and podcasts reaching around 300,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identity—company CEO by day and spiritual guru by night time—hardly ever intersected publicly right up until mid‑2024. That’s when Organization of Vogue spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the list of higher… sources of understanding of 3D Earth earth warfare”.

These views ignited a wave of online backlash:

YouTubers for instance Keya’s Globe and Zachary Michael publicly mentioned they might now not function with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.

Social media marketing users have been specially appalled by promises that diseases like most cancers or AIDS may very well be cured in each week, miscarriage was “a preference,” and Bodily characteristics (e.g., crooked tooth, hair color) held spiritual significance.

Nevertheless, Mariya continues to be resolute. She maintains her spiritual written content is different from her CEO duties, stating she utilizes only “Mariya” in spiritual channels to safeguard Scentbird’s manufacturer.

The Energy of Duality

Strengths of Mariya’s Technique

Genuine Differentiation
Her fusion of corporate achievements and spiritual follow sets her aside—creating a deeply particular manufacturer with pathways into membership, retreats, personal classes, and guided experiences .

Scale and Strategic Self-control
Scentbird’s steady expansion underscores her power to translate eyesight into operational truth, though her spiritual aspect drives a equally expansive articles motor.

Local community Depth
The regularity and intimacy of her written content—guided meditations, Q&As, and Are living classes—foster powerful Neighborhood bonds amongst followers in search of spiritual transformation.

Emerging Pitfalls & Fractures
Model Name Possibility
The spiritual information has developed unease amongst influencers, customers, and buyers who're uncomfortable associating Using these metaphysical narratives .

Content material Legal responsibility
Daring wellbeing promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical consumers, or regulatory groups concerned about misinformation.

Cross‑Identification Confusion
Even though Mariya insists on separating her two worlds, critics argue the identities presently overlap—especially by her involvement in Scentbird‑joined material and sponsorships.

Navigating the long run
Strategic Options
Compartmentalize
Mariya could keep a transparent boundary—retaining her spiritual id under a definite title and platform even though keeping Scentbird separate and brand-neutral.

Combine
By weaving spiritual and wellness elements into her businesses—such as scent + meditation kits—she could lean right into a wellness‑centric manufacturer evolution.

Make clear Messaging
Tonal harmony—grounding her spiritual content material with advice disclaimers or scaling again controversial metaphysical statements—could broaden her attraction and decrease friction.

Validation through Response
Irrespective of backlash, Mariya carries on to increase her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 personal transformational activities, on the internet channelling classes at $3,000, and her 2021 ebook seventy two Keys to Manifestation. Her followers’ optimistic scentbird ceo Amazon reviews advise her knowledge resonates deeply with numerous seekers .

Final Acquire
Mariya Nurislamova embodies a unusual fashionable archetype: a enterprise-pushed CEO with a higher-stakes spiritual alter Moi. Her journey demonstrates broader cultural convergence—where by general public figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's achievement attests to her organization savvy.

This can be Mariya demonstrates her capacity to command focus and Establish deep psychological resonance.

The reality clash between these worlds—sparked by metaphysical pronouncements—poses each risk and chance.

No matter whether she amplifies the convergence or attracts agency boundaries, Mariya stands in a pivotal crossroads. Her following actions could redefine what it means to generally be a founder inside the spiritual-tech period—layering ambition with authenticity in a brand name-new way.